Symbolism Branding and Advertising. - 2531 Words

Introduction: I will mainly focus on symbolic traits with relations to advertising but in order to do so we must first look at the Brand perspective. The symbolic values of branding are very strong and come in on many levels. In order to understand and further investigate this topic, it is important to first define the meaning of symbolic and symbolism. The Oxford dictionary definition for symbol is Sign; thing representing or typifying something A marketing dictionary defines symbolism as: Symbolic value and meaning are intangible, and the benefits are obtained only when the receiving person or group understands and share the same meaning as the person who is gives it In short symbolism is what we define or identify with†¦show more content†¦E.g. Rolls-Royce or Rolex Post modern BrandingBrand as CompanyThe value of the brand extends beyond the product to even cover all aspect of the company Brand as PolicyThe company brand moves beyond commerce and becomes involved in social and political issues. After having examined the different stages of branding so that we can appreciate it associated values and meaning with the product. We can then explore the symbolic traits within advertising. Advertising a brand name will always incorporate its already well establish values and status but it is the content of the advertising campaign that we are interest in. Symbolism and Advertising: The symbolism in branding and that of advertising is somewhat different, symbolism in branding deals with association and reputation i.e. Volvo = Safe, BMW = luxury. While the symbolism in advertising looks at imagery, characteristics and the on screen portrayal of people. Example  ·Male: father, lad, brother, and masculine.  ·Female: Mother, housewife and feminine. The focal point of this dissertation is on how symbolism is used to sell products, how companies target the correct audience. After identifying the correct symbolic traits in the branding of the product, it is then important to correctly portray these traits in a successful advertising campaign. The symbolic traits in advertising can incorporate one or many of the following aspects: stereotyping, storyline, music, colour, humour, sex and even location toShow MoreRelatedMarketing Analysis : Marketing Strategies1217 Words   |  5 Pagesare interested in the fashion industry. Aims and Objectives: †¢ Increase Customer Base †¢ Increase Market Share †¢ To be the UK’s leading high street retail store for sports and leisure Branding: Branding is the process involved in creating a unique name and image for a product in the consumer’s mind through advertising campaigns with a consistent theme. A brand normally consists of a name, term, sign, symbol or any other features that identifies one seller’s products/services as diverse from those ofRead MoreThe Role of Advertising in Brand Image Development6861 Words   |  28 PagesThe role of advertising in brand image development Introduction The notion that there is no objective reality and that people trade in the realms of perception and image represents one of the most important tenets of human understanding. Nowhere is this more true than in the area of human relationships with business organizations, i.e. the domain of marketing. Indeed images at all levels of marketing have taken on an increased importance in recent times. Corporations have become obsessive Read MoreRole Of Branding On Consumer Buying Behaviour Among Textile Ghana Fabric Users Essay1090 Words   |  5 Pages Anabila, P. Awunyo-Vitor, D. (2014). Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies. African journal of business management. vol 8(13): 502-510: doi: 10.5897/AJBM2013.7297 Artz, K.W., Norman, P.M., Hatfield, D.E. and Cardinal, L.B., (2010) â€Å"A longitudinal Study of the Impact of RD, Patents, and Product innovation on form Performance†, Journal of Product Innovation Management, Vol. 27, no.5, pp. 725–740. Doi:10.1111/jRead MoreDo Name Brand Clothing Affect Children and Teens Lifestyles and Interactions With One Another? 1206 Words   |  5 Pagesname brand is beneficial for children and teenagers, I concede that is name brand clothing can boost ones confidence. Although I still maintain that name brand clothing is harmful and destructive for teen’s lifestyles. Name brand clothing and its advertising negatively effects the social and individual interactions of children and teenagers. Nature of the Debate: In our modern age, many people try to express their identity through the use of material objects. Among these material objects name brandRead MorePersonal And Career Development Plan1309 Words   |  6 Pageshaving a well-managed cooperate brand. They have also acknowledged that corporate branding brings new challenges that cannot be readily addressed within a traditional marketing framework, including a need to ensure that employee behavior is consistently aligned with the company’s brand promise, but previous research has tended to focus on issues related to recruitment. As a result, little is known about how employer branding can actually be used to support the corporate brand. More specifically, researchersRead MoreEconomical Monday Marketing Strategy1391 Words   |  6 Pagespieces. The concept of the store was meant to cater designer leisure wear at affordable prices, yet there was a gap in the product line of jeans. Cheap Monday was created in order to fill this ga p and at the same time fill a gap on the dimension of symbolism in relation to self formation by consumption Cheap Monday specialized on manufacturing tightly fitted jeans, but their sortiment had been broadened and today the worshippers are able to dress head to toe in CM by wearing shoes, shirts, jeans allRead MoreThe Connection Between A Coke And Relationships Essay2000 Words   |  8 Pageseffectual in branding out more than others because it is effective in protecting social connections and creating a better community. For instance, they moved one step further than just having individual’s name on a coke by putting labels of happiness and family to evoke positive emotions to their consumers. Overall, I saw Coca-Cola’s unique advertising technique of appealing to emotions as being culturally-related since their label portrays individuality, an intrinsic atmosphere and symbolism. In otherRead MoreHow Does Advertising Create Standards Of Human Perfection And Social Norms That Are Impossible? Essay1851 Words   |  8 Pagescompanies brand their products and creates a barrier between advertising and branding. Naomi Klein mentions, â€Å"Advertising is about hawking product. Branding, in its truest and most advanced incarnations, is about corporate transcendence†(No Logo pg. 21). This quote is very important because it shows the difference between advertising and branding. The purpose of advertising is to only sell their products and a lifestyle. On the other hand, branding is everything that gives meaning to the products and valueRead MoreSustainability Research Paper1682 Words   |  7 Pagestruth of something (Kennick 1985). It has also been defined in terms of sincerity, innocence and originality or related to concepts such as being natural, honest, simple and unspun (Fine 2003; Boyle 2003). Continuity, credibility, integrity, and symbolism have also been connected to the meaning of authenticity (Morhart et. al 2015). - Lit Review of Authenticity (TBD) Author / Source Meanings Context Credible/ Trustworthy / Transparent Integrity / Consistent True / Genuine / Real Ethical / MoralRead MoreEssay on Comm 287 Study Guide4506 Words   |  19 PagesCOMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for â€Å"New Branded World† by Naomi Klein â€Å"On Advertising: Sut Jhally vs. James Twitchell† â€Å"Advertising as Religion† by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated, oversized, owned too much, employed too many people

The Impact Of Social Media On Hiring Process - 1234 Words

Jill Cooper Torres English 105 9 September 2014 Social Media In The Hiring Process The effects of social media are inescapable. While Facebook and other social media networks have people sharing even the most mundane events of life, the popular websites also bring into question serious legal issues, particularly in the hiring practices of companies. The access of hiring managers to reach into private lives and reveal personal information of a potential employee is not only tempting, but now common place. This ability leaves open the door to many issues that, heretofore, have been protected by laws. Employers should not be allowed to use social media in the hiring process because it is an invasion of privacy, it is discriminatory, and creates a second-level caste system for those denied access to technology or technologically impaired. Using social media as a requirement in the hiring process is an invasion of privacy. There is a constitutional right to privacy in the United States. Using social media is not considered public information, since the online profiles are within the system of a closed network. Individuals must be participants in a social media site in order to gain access to any profile information (Walker 6). While it can be argued that social network sites such as Facebook has a broad â€Å"public,† and therefore postings on the site are public information, the city of Bozeman, Montana learned otherwise. In 2009, the city broadcast its use of social mediaShow MoreRelatedSocial Medi An Effective Tool For Employers1621 Words   |  7 PagesSocial Media: An Effective Tool for Employers in the Hiring Process United States citizens regard the freedom of speech as one of their most cherished rights. This freedom is guaranteed by the First Amendment in the United States Constitution. Since its adoption in 1791, Americans have reveled in the privilege of saying what they please without fear of the government’s consequential interference. Never before have individuals possessed such an enormous opportunity to have their voices heard thanRead MoreAs Times Change So Do The Practices In Each Industry. Our1399 Words   |  6 PagesTechnology advancements in the last 20 years have dramatically changed the resources available to human resources. Search engines and social networking sites place a plethora of information at our finger tips with just a quick search of the internet. Social media is becoming more and more integrated into our every action. People are encouraged to share real time information on social networking sites: how they are feeling, what they are doing, where they are, who they are with, interests, what they’re watchingRead MoreChallenges Of Video Interviewing Software917 Words   |  4 Pagesof modern recruitment. It’s new, innovative, and most importantly, it enhances the hiring process for all parties involved in a number of different ways Compatible across both mobile and desktop platforms, LaunchPad’s platform is a convenient and intuitive way for employers to improve the candidate experience. Interviews can either be pre-recorded or conducted live, and both can be saved and viewed later by hiring professionals as many times as necessary in order to help them make the best possibleRead MoreThe Impact of Technology on Business969 Words   |  4 PagesTechnology has made a tremendous impact on companies’ processes and operational effectiveness. Companies have been reliant with technology for analysis, communication and advertisement vehicle, to name a few. Most importantly, technologies have affected how people find employment and how companies locate qualified candidates. Recruiting for a large number of open positions as well as positions that are difficult to fill because of specific skills has gotten easier through creative and strategicRead MoreBenefits Of Equal Employment Opportunity1660 Words à ‚  |  7 Pages1964 was passed. This act prohibits discrimination against sex, race, color, religion, or national origin in hiring, firing, setting pay wages, testing, and training (National Archives, n.d.). Many Acts and Laws were passed after The Civil Rights Act of 1964. Please refer to Figure One in the Appendix features a chronological timeline for referencing purposes. Because of the enormous impact that this made on the society, the Equal Employment Opportunity Commission was created to implement the lawRead MoreUsing Social Media Sites ( Sms )1269 Words   |  6 PagesManagers looking at social media; some think it’s bad, but many think it’s great, and for good reason too. An article was once published in a Nursing Journal that described a nurse getting fired for posting the nurses feelings on Facebook. The post was about a dispute with a coworker over a patient’s care. The author who posted the article understood the high expectations expected of n urses, but felt the punishment was unfair because what the nurse did was not illegal and it was posted while theRead MoreThe Effect Of Increasing Use Of Social Media On The Workplace1446 Words   |  6 PagesAcademic Literature Review You are required to write a report about the effect of increasing use of Social Media in the workplace in Australia. This is not the use of Social Media as a MARKETING tool. The world of social networking services is rapidly increasing, and it is commonly used in the workplace in Australia. Boyd and Ellison (2007), referring to their journal Social Network Sites defines social network sites as: â€Å"Web-based services that allow individuals to construct a public or semi-publicRead MoreChanges And Advancements Of Human Resources884 Words   |  4 Pagesaspect of business, technology has become an integral and ever changing part of the HR department. It now affects how companies recruit for open positions in their company and even how applicants apply for that open position. Technology also impacts the advanced ability for employees to work off-site, to have employees be able to telecommute. This advancement brings many new challenges and communication and security concerns to the HR department. As many companies have staff in multipleRead MoreSocial Media As An Aid For Human Resource Management1616 Words   |  7 PagesThe world of social networking services is rapidly increasing, and it is commonly used in the workplace in Australia. Boyd, and Ellison, (2007), referring to their journal Social Network Sites define social network sites as: â€Å"Web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system.† pRead MoreThe Ethical Dilemma Of Using Facebook As A Means For Hiring Decisions1612 Words   |  7 Pagesand Leadership Section 2 Dr. Kenneth S. Bigel Ethical Dilemma In Using Facebook As A Means For Hiring Decisions Introduction/Background As employers increasingly turn to the Internet for additional information on prospective employees, the ethical implications behind such practice become more relevant and far reaching. Yet in ethically examining the advantages and disadvantages of using social media information to make decisions for Shaw, the result could be different based on different ethical

Strategic Management Analysis Of Apple †MyAssignmenthelp.com

Question: Discuss about the Strategic Management Analysis Of Apple . Answer: Marketing plan objective Themarketing plan of Apple includes the objectives to extend the brand name of the organization and link to its successful position in the industry. The image of the organization in market is related to its innovation related capabilities, the value and the quality of the products. The response and the awareness of the products in the market is measured and further adjustments are made in themarketing mix (Massingham Pomering, 2017). Market segmentation The market of segment of Apple iPhone can be divided into three major categories. The organization uses the process of segmentation based on general lifestyle as Apple is a premium brand. The segment of customers of the company are usually the urban population of various countries. The customers of Apple are mainly the early adopters and the premium level buyers of the industry. The three target groups of Apple are as follows, The music lovers who are targeted by features like Apple iStore and iTunes. The teenagers or the professionals who are major customers of Apple iPhone. The customers who use the other products of the company like Apple watch, Macbook (Ozment, 2015). The target market of Apple iPhone is huge in spite of the premium price range of the products that are offered to the customers. The customers of Apple are blindly loyal to the brand and its various products. The iPhone customers often claim that Apple has manufactured the best smartphone in the world. The younger group of people are more attracted towards the products of Apple. The brand is further associated to the people who have a premium level of income and can afford the premium priced products of the company (Patil Bach, 2017). The customers who are more likely to own Apple iPhone mainly belong to households where education is given priority and technology is also followed on a regular basis. Product Life Cycle Stage The product life cycle is considered to be an important concept related to the marketing of products. This concept helps in describing the various stages of life cycle which a particular product goes through before the organization decides to remove it from their product line. All products do not reach the final stage of product life cycle if they are able to gain the market in a successful manner (Pavlou Stewart, 2015). The four main stages of the product life cycle are introduction, growth, maturity and decline, which will be discussed as follows, Introduction This stage of the cycle proves to be the most expensive for the organization as this involves the launch of new products in the market. This stage further involves various costs on the part of the company which are related consumer testing, research and development and the marketing activities which are required to launch the product. Apple has been investing a lot in the research and development related activities of the company. This has further resulted in the premium pricing of the iPhones (Reed, 2016). Growth This stage is mainly characterised by the strong growth which is shown in the profits and the sales of the organization. The company starts to benefit from the product that is has launched in the market in the growth stage. This further makes it easy for the organization to make more investments in the products and improve the features that are offered by them. The iPhones have proved to be the highest products in the product line of Apple and this has helped in the steady of the revenues of the organization in the market. This has also enabled Apple to invest more in their research and development to enhance the products (Sin?i? ?ori?, Murphy Bre?i?, 2015). Maturity This stage is related to the successful establishment of the products in the market and the fulfilment of the aim of the manufacturers. This is also considered to be most competitive period of the entire life cycle of the product. The business organizations need to plan in a wise manner to maintain the share in the market that has been developed by them. They can also think of improving the products by adding more features and creating competitive advantage. Apple has been able to successfully place the iPhones in the growth stage with the help of its marketing strategies and the unique features that are provided by the iPhones. The loyal customer base has also helped Apple to maintain its share in the market (Srijumpa, 2017). Decline This stage is related to the shrink that occurs in the market of the products of particular company. This can be due to the saturation that has occurred in the industry or due to the switch made by consumers to different products. Apple iPhones have not yet reached this stage as the products have been able to capture the market and the consumers of the organization are also loyal. The shares of the organization have shown decline in the recent times, however, the iPhones are still going quite strong in the market (Steenkamp, 2017). Price, Place and Distribution Price The pricing related strategy of Apple is related to the premium pricing method. The prices have been placed in such a manner so that the customers will have to pay high amounts for premium designed products of the company. The technology of price skimming is the best strategy that is used by Apple. The prices are set higher as compared to similar products that are offered by the competitors. The geographical pricing technique is used by Apple to decide different prices of the products for different geographical areas. This strategy is useful for the different exchange rates in various countries (Venkatesan et al., 2015). Place Apple operates more than 400 stores in 22 countries in the world. The retail stores of the organization are spacious and creative in nature. The online stores are also available for selling the products of the company. Direct sales force is used by Apple for the promotion of its products to the prospective consumers. The company also has successful partnerships with various wholesalers so that they distribute the products. The value-added sellers or the professional authorised people are major parts of the distribution channel of Apple (Zhang Yang, 2017). Promotion The promotional activities of Apple are known to be unique in nature. The various different marketing channels that are used by the organization include, advertisements in newspapers, promotions in radio. This is known as the Above The Line or ATL advertising platform. The company mainly targets the premium segment of consumers. The process of hoardings or home advertising is used in the retail outlets of the company. This process is known as the Below The Line or BTL marketing related techniques. These tools are used by Apple in a unique to reach its customers and further to create hype for its products in the market (Venkatesan et al., 2015). Implementation The implementation of marketing plans is the final step in the entire marketing program that is formulated for Apple iPhone. This is related to the process by which the organization will aim to attain the marketing related goals. This is considered to be the most significant step of the entire plan. This step will help Apple in converting the marketing strategies to marketing plans. The monitoring of this action plan is necessary so that the various stages are stages are executed on a timely manner. The major aim of the implementation of the strategies related to product development and market development is related to the proper marketing of Apple iPhones. The top management is responsible for implementing the process in an effective manner. Limitations and Risks The major risks or challenges are faced by the managers of the organization in the process of implementing the marketing plan. The risks are related to the various functions in the organization like, research and development, production, industrial engineering, advertising. The managers of Apple need to consider the various expectations of the consumers for the different functions so that they can easily deal with the challenges that are posed. The managers need to allocate the resources related to different activities in an effective manner. The tasks need to be monitored and further need to be checked whether they are being implemented in the proper manner. Summary The report can be concluded by stating that the marketing plan for Apple iPhone addresses the various aspects that are important in formulating successful strategies. The effective promotional activities, the distribution channels of the organization and the pricing strategies can further Apple in promoting the iPhones in a successful manner. The target market of the organization is also useful for the successful implementation of the marketing plan. There are however many limitations that are related to the successful operations of Apple in the market. References Massingham, P. R., Pomering, A. A. (2017). Introducing Knowledge Management to the Marketing Mix. Ozment, J. (2015). Estimating Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 643-647). Springer, Cham. Patil, D. D., Bach, C. (2017). Marketing-Mix For Strategy Building.Marketing,4(4). Pavlou, P. A., Stewart, D. W. (2015). Interactive advertising: A new conceptual framework towards integrating elements of the marketing mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer, Cham. Reed, D. (2016). Customer first is the only way to resolve the marketing mix. Sin?i? ?ori?, D., Murphy, P., Bre?i?, R. (2015, November). The role of marketing mix elements in corporate ethics statements. InPROCEEDINGS OF THE 6TH EMAC REGIONAL CONFERENCE Convergence and Divergence in the New Europe: Marketing Challenges and Issues(p. 1). Srijumpa, R. (2017). What beyond marketing 3.0: The 4Ss marketing mix strategy for sustainability.Journal of Global Business Review.,15(1), 1-12. Steenkamp, J. B. (2017). Global Marketing Mix Decisions: Global Integration, Not Standardization. InGlobal Brand Strategy(pp. 75-109). Palgrave Macmillan, London. Venkatesan, R., Farris, P., Guissoni, L. A., Neves, M. F. (2015). Consumer brand marketing through full-and self-service channels in an emerging economy.Journal of Retailing,91(4), 644-659. Zhang, J. J., Yang, L. (2017, March). A simple analysis of revolution and innovation of marketing mix theory from big data perspective. InBig Data Analysis (ICBDA), 2017 IEEE 2nd International Conference on(pp. 410-413). IEEE.

Middle East civilization

Table of Contents Introduction Clash of civilizations in my opinion Post Cold War global Politics Technological conflicts Conflict of interest Conclusion References Introduction Human history is a history of civilizations. It has been very difficult to ascertain the right kind if civilization that appeals to all people. Ideas and philosophies held by one culture as right may be held differently in another culture. The question of who therefore holds the right kind of civilization has eluded scholar for many centuries. If one says that his or her civilization is good, another one may view it differently. Does this therefore lead to an assertion that civilization clashes shall be the major course of conflicts?Advertising We will write a custom research paper sample on Middle East civilization specifically for you for only $16.05 $11/page Learn More In the struggle to look deeper into the questions asked above, debates emerge due to the presentation of one scholar, Samuel P. Huntington, suggesting that the clash of civilizations is and shall be the major cause of conflicts in communities. If one civilization feels that it is the most superior, does it mean that the value it cherishes is welcome by other nations. If this is the way of conflict resolution, what course does it take and what are the effects in the long term to the subjects that receives it? In this case, culture may not only be the source clashes that lead to conflicts. This is what comes out when we closely examine the works of Samuel P. Huntington, who presents a thesis that civilization clashes are likely to be the source of conflicts in future. With regard to the September 11 attacks in the USA, were the attacks justified? Did the attack have an implication that those who carried out the attacks were Muslims, therefore painting Islam as an Extremist Religion? Samuel Huntington presents â€Å"the clash of civilizations â€Å"by drawing examples from the fall of t he Soviet union and generation of the world between 1932 to 1992, which marked the end of the Cold War era. He argues that the end of the Cold war witnessed significant changes in the identities and symbols of identities. This brought what he termed as â€Å"configuration â€Å"of world politics along cultural lines. He presents his thesis by making a reference to the period A.D 1500 as the era that gave birth to a dual nature of global conflicts (Huntington, S. 1996). He also argues that ideological and economic factors are not the primary course of clashes in civilizations but global conflicts will occur between nations and groups comprising differences in civilizations (Fiedler, 2009). He presents a world of global politics dividing the world into Western culture and the none-Western culture. He asserts that the Western world, which is characterized by a Western culture, with democratic and stable governments as opposed to the non- Western cultures which were characterized by u ndemocratic societies involving poorer Third world Nations. In addition, he says in his argument that there will a movement away from Westernization by non-western countries due to what he termed as indigenization. The reference to the lack of influence of the twenty-first century Islamic world to the western world is presented in his view as a possible course of an emergent conflict.Advertising Looking for research paper on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More He further counters this through his idea that the strategic location, large populations and/ or endowment of most Middle East countries with oil recourses has become a significant influence in future world affairs. He predicted a new world characterized a movement away from the politics of ethnicity to a new one whose politics are the politics of civilization. The world that is posed by Samuel is presented as a world whose most dangerous and pervasive conflicts are n ot the result of differed between social classes but between people belonging to different cultural entities. There is also the mention of lack of escalation of tribal wars to broader interstate wars or to groups with a common and characteristic civilization. He asserts that the barbaric clashes for instance that occurred in Rwanda and other nations with internal ethnic conflicts are not likely to cause as escalation of this wars to broader wars. He points out the existence of differences in civilizations as a result of philosophical assumptions, important underlying values of a certain civilization, social relations and outlooks in the general to life. He clearly puts across an existence of changes, which are inevitable, whose impact on global politics having a varying trend from periods to period. He counters this on the basis of his argument that changes in the economics and politics of a civilization are anchored in the diverse culture of the concerned civilization. On one hand Huntington asserts that culture is not an all unifying or divisive source in conflicts, but it exists as both. He draws an example based on religion that Christianity, which is characteristic of Western world has a great rift with the Muslim and orthodox civilizations. In conclusion, Huntington’s thesis is anchored on differences in civilizations that are more likely to cause inevitable conflicts than economic and ideological differences. Clash of civilizations in my opinion The idea of clash of civilizations as a likely cause to the conflicts due to culture does not clearly state whether there are other factors that are likely to replace this differences. It is largely agreed by both scholars and students that the history of humanity is a history of civilizations (Huntington, 1996). The question that we need to address is that should these civilizations, as presented by Huntington, draw world politics to a point of peaceful existence of they should draw them apart.Advertisin g We will write a custom research paper sample on Middle East civilization specifically for you for only $16.05 $11/page Learn More Huntington implies that there is little interaction between the western culture, characterizing the Western World and the Middle East predominant Islam, characterizing the Middle East culture. In presentation of my thesis about the clash of civilizations, I will give it the following discussion lines: post cold war global politics, technological conflicts and conflict of interest. Post Cold War global Politics After the collapse of the Soviet Union in 1992, many states which were under the Soviet Union gained independence to form federations (Huntington P S. 1996). This war was never fought by the United States and Russia (formally under USSR). However, there were smaller groups of fighters which were supplied with the weapons to fight against some target governments with promises of independence from their weapon suppliers . Then came the collapse of the USSR, leading to the expectations from both sides the group being used to fight another state. This was for supremacy of the then two world powers: the US and the USSR. Therefore the people who are currently referred to as terrorists are the people created by these name givers. The point here is the definition of civilization (Perry et al. 2009). The opposite word to it is barbaric. Therefore, is there are civilization which is barbaric? Uncivilization is characterized by the word â€Å"bad.† As a result, is there a civilization that can term as bad when civilization refers to some literacy? If these answers are true, then civilization is bad. This is the view of Huntington. Just as the Soviet Union Was collapsing, it was struggling to hold on to its power by imparting its ideas through force to its subjects or to where it felt that it should still have a grip. Huntington in his thesis confirms that there is a decline in the power and influence of the western civilization. Realizing this, both the worlds are having a scramble to hold onto or gain power. Technological conflicts Technological conflicts here shall entirely refer to the use of sensitive technology like atomic energy either for military purposes of industrial growth. To begin with, are some countries, specifically Iran, â€Å"an axis of evil† as they are called? Nuclear technology which is used restrictively causes a state that I would call â€Å"technological clash â€Å"than civilization clash. It is through these lines of thought that the use some technology restrictively shall cause conflicts. The conflicts in this manner have a broader potential of escalating to large wars as experienced during the recent attack on Iraq with the allegation that it had weapons of mass destruction. It has been along, the search is still continuing, occupation of this Middle East countries is still on but there are Weapons of mass destruction as alleged.Advertising Looking for research paper on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More The result to this shall be retaliation from sympathizers sharing the same cultural commonalities and civilization levels. To them that retaliate, they have a justification. If superpower countries join hands to attack a nation for instance Afghanistan, then a group from Afghanistan or Iraq or Iran will definitely retaliate. Some other non-Middle East Islamic Countries have harnessed technology which has long been thought to be sensitive in a very peaceful way. The difference posed here is that, one nation is using technology by developing weapons of mass destruction while restricting another to do the same. This has a future implication that conflicts in future shall not be due differences in civilization but differences in technological use and harnessing. This will shape the course of global politics in the Middle East region. As technology grows, states in this region will form alliances against the â€Å"oppression†. They will go to the extent of trading skills in techno logy. This shall result to attacks from superpowers and the allied blocs. The consequence will be that each side shall not have an upper hand in world or global conflicts shall seek an equal proportion. Lack of agreements shall result to states of tension between the West and its allies, and the Muslim Middle East and its allies as well. The acts of â€Å"terrorism† are Just experienced in the Middle East predominated by Muslims is simply a message of â€Å"leave us alone†. Conflict of interest The conflict of interest will dominate the occurrence and solution of conflicts. This will actually have a potential to escalate to wars of greater damage than it has been ever experienced in history. It is evident that there is even today a conflict of interest in the Middle East region involving Western powers and emerging powers like Iran. Taking the case say the solution of the Israel-Palestine conflict, a country like Iran wants its influence to be felt (Mansbach. Rafferty , 2008). The conflict has attracted an international attention, to a level of drawing in other players in the name of negotiating an end to the unrest. This unrest on one hand is causes by ideologies but not Cultures. The Jews hold onto the idea that the land belonged to their ancestors and therefore belongs to them. This has earned them a name of Zionists. Zionism is not a civilization but an idea. This idea is what led to the occupation by Israel on land that the Palestinians claim to be rightfully theirs. Ideas led to conflict that has lasted for decades. At present, we have seen this conflict causing a rift between other nations; nations from the west that support Israel and nations from the Middle East region that supports an Islamic Palestine. There is no clash of culture but clash of interest. Another form of clash of interest is the fact that most nations in the Muslim predominant Middle East is that most of these nations are endowed with rich wells of oil. Oil to most of th ese nations is their economic powerhouse. In the interest of ownership and perhaps equitable use of the returns from oil, these people feel like they have been marginalized through foreign companies holding much of the mining rights in their own homeland. The question of ownership remains to be answered as the governments in the regions are closer allies of the west. The governments represent a minority that supports the west. However, the larger segment of the population does not support the idea. Therefore, the result is protesting, taking diverse forms. The oil resource does not only draw an interest from the locals or the citizens inhabiting this region but also other country’ s interested in mining and use of petroleum(Milton-Edwards Hinchcliffe, 2008). To substantiate this, it is not only in the Middle East that clash of interest can be seen. A reference can also be made to some African nations which mine petroleum. The countries are characterized by constant conflicts leading to mass killings in those regions. An example is Nigeria in the Niger Delta Fighting in the democratic Republic of Congo and Darfur region of Sudan. Rebel groups emerge. In most cases they take their governments by surprise by being heavily armed. At this point, the question is still not answered as who supplies the rebels with the weapons? In the same tone, who supplies the Muslims with the weapons that they use in their terrorism activities? Does this not provide enough prove that there is always another party involved indirectly in a conflict? Then is this a clash of civilizations or a clash of interests? Conclusion There is no substantial evidence that civilization clashes may cause major unrest in nations in future. There are differences in culture around the world, defining the beliefs, tastes, philosophies and political backgrounds on a people bearing commonalities in cultures. One culture may fail to totally interact with the other but this should not lead to a conc lusion that it is bad or good. However, terrorism should not be used as a means of rejecting a culture that does not interact with what one community is used to. Diversity in culture should not be seen as a threat and therefore potential course of conflicts among the subjects involved. In the case of the Middle East, it is not religion that has brought about many activities of terrorism but extremism of the people who feel that someone else is interfering with their livelihood. References Fiedler, R. (2009). Is the clash of civilization as predicted by Samuel Huntington, inescapable? Verlag: Norderstedt. Retrieved Huntington, P.S. (1996). Clash of civilizations and the making of the world order. New York: Simon Schuster Paperbacks. Retrieved Mansbach W.R. Rafferty K.L. (2008). Introduction to global politics. New York: Madison. Retrieved Milton-Edwards B. Hinchcliffe P. 2008). Conflicts in the Middle East since 1945. New York: Madison. Retrieved Perry, M. et al. (2009).western ci vilization: Ideas, Politics and society. New York: Houghton Maffling. Retrieved This research paper on Middle East civilization was written and submitted by user Gaige Frazier to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Digital World of Cellular essays

Digital World of Cellular essays Cell phones have been around for nearly 15 years and are now everywhere you look. Over a quarter of Americans and a half of Europeans own cell phones and the numbers have been increasing exponentially. With the continuing increase in technology cell phones have become smaller, cheaper, and thanks to the move from analog to digital the calls are much clearer. They offer a great amount of convenience, and can be very economically for the busy businessman on the go. Advancements in cell phones are always being made, giving a clearer sound and lighter feel, as well as a longer life. The cell phone industry has been one of the fastest growing in the world. The electronics are fairly simple, but they are so small that they are truly and engineering marvel. This paper will discuss in depth the many different components of the average cell phone, and talk about how it converts your voice into something that can be sent through a digital network. The paper will also look at how the inner workings allow for a phone to act as a microcomputer, with Internet access, address books, and even games. Finally, it will review the many exciting ideas for this growing market and look to the future of the industry, and how the industry plans on overcoming various limiting factors. Alexander Graham Bell invented the telephone in 1876, 18 years later Guglielmo Marconi created the first radio. It was only natural that these two great technologies would eventually be combined to create the cellular craze. In the 80's few people used radiophones, these phones were the precursor to cellular, but they had several limiting factors preventing them from every becoming a major part of everyday society. In the radio telephone system, there was one central antenna tower per major city, and no more than 25 channels available on that tower. Each phone needed a powerful transmitter, big enough to transmit 40 or 50 miles. It also meant that not many peo...

Childhood obesity and advertising

Childhood obesity and advertising Introduction Obesity in children has become a major concern in most parts of the world. This escalation in the rate at which the young generation is being affected by the scourge has prompted the urge of answering questions concerning the causes of obesity and its possible preventive measures.Advertising We will write a custom essay sample on Childhood obesity and advertising specifically for you for only $16.05 $11/page Learn More While this is the case, some theorists and experts believe that there exists a relationship between obesity and junk food, which is widely advertised through the media. This essay explores the relationship between obesity in children and marketing of junk food. Child obesity Before discussing the relationship between child obesity and marketing of junk food through the media, it is paramount to understand the meaning of obesity and some of its effects in human beings, especially in children. In its simplicity, obesity refers to a case where one has excess body fat. Although there is no conventional definition of child obesity, many nutritionists base their definition on body mass index, commonly denoted as BMI (CDC 2012). In other cases, child obesity is described as body weight that is higher than the normal weight of a child with the same height by at least 20%. Unlike in previous years when cases of obesity were rare, it has become one of the most common health complications affecting young people in America and several First World countries. According to the American Obesity Association, approximately fifteen percent of adolescents and children in the United States are obese, with the number expected to rise (American Psychological Association 2012). Why should the world be bothered with child obesity? The truth of the matter is that obesity has a wide range of effects, which make it a global health threat. Obesity exposes victims to health, social and emotional problems, which may haunt them throughout their lives (CDC 2012). Additionally, obese children have a higher likelihood of developing obesity when they advance into adulthood. This exposes them to severe and fatal health complications like heart attack, diabetes and high blood pressure. In this line of thought, there are several factors, which are believed to cause child obesity in the world today.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More They include genetic, dietary habits, socioeconomic factors and lack of exercises (American Psychological Association 2012). On the other hand, marketing of junk food has been associated with the rising cases of child obesity in America and around the world. The following segment explains this relationship between media ads and dietary habits in children. Childhood obesity and advertising Due to the advancement in technology, 21st century children are exposed to a wide range of media and are known to spend a lot of time in front of television sets, computers and video game screens. According to the American Psychological Association, there is a direct connection between junk food adverts and increasing levels of obesity among children (American Psychological Association 2012). This is based on the fact that young children, who have become active media customers, do not have the ability to draw a line between advertising and programming (Lovelock, Patterson Wirtz 2011). Additionally, children below the age of eight years do not understand why junk food companies make adverts with a persuasive intention. As a result, many psychologists argue that junk food adverts, which target children within such vulnerable age groups is exploitative. Unlike adults, children are known to have extraordinary ability to remember media content, which they feed on (Are Commercials Making You a Junk-Food Freak 2010). Notably, it has been found that children gain specific product pre ference with even a single advert, and this increases when repetitive ads are displayed by the media. Consequently, the preferences affect tastes among children and their requests to parents, which end up influencing their budget decisions (Lovelock, Patterson Wirtz 2011). Unlike adults who are bombarded with an array of ads ranging from clothing to cars, children are always exposed to high concentration of junk food ads. According to research, 32% of junk adverts usually carry candy foods, 31% cereals and 9% fast food content (Caroli et al. 2004). Although it might sound unrealistic to some people, researchers have found out that up to eleven food adverts can be aired in one hour especially during weekend morning shows on television, when most children are at home. These results imply that a child in such environment is exposed to one junk food advert in every five minutes of his or her TV watching (Lovelock, Patterson Wirtz 2011).Advertising We will write a custom essay sample on Childhood obesity and advertising specifically for you for only $16.05 $11/page Learn More One common feature in most junk stuffs advertised is the insufficiency of body nutrients. Although initial foodstuffs had high levels of sugar, these have been replaced with snack foods, which are known to have high-fat content. While most of the researches done on the impact of junk ads on children are rarely made public, it has clearly been proven that TV adverts affect purchase preferences for most children around the world (Lovelock, Patterson Wirtz 2011). Amazingly, fast food companies spent unbelievable amount of money on junk adverts, which strictly target children within the vulnerable age bracket. Many marketing executives believe that children under the age of twelve years can spend $35 billion of their cash and influence over $200 billion of household expenditure. In essence, marketers believe that the current generation is a huge consumer group, which c an draw the attention of any business-oriented person as a target market. As a result, children and young adults spend a lot of their money and influence people around them, including parents, siblings and friends to spend on junk products (Caroli et al. 2004). Although parents may have their influence, it has been found that junk ads have boosted the ability of kids to convince their parents and influence their purchase patterns. In addition, the time spent by children watching television is usually proportional to their influence and the frequency of requesting for junk foods from parents (Are Commercials Making You a Junk-Food Freak 2010). This implies that the amount of commercial ads, which a child is exposed to, is principal in influencing their feeding and preference trends. Importantly, requests made by children while moving around in a supermarket with parents or siblings have a higher likelihood of influencing purchases made than those made elsewhere (Lovelock, Patterson Wirtz 2011). In some cases, children who are as young as three years old get influenced by TV adverts through their parents’ decisions. Parents with such young children expose their children to high-caloric products, which are commonly advertised on television. In some experiments with different sets of foods such as junk and fruits, children preferred those foods, which they were frequently exposed to (Lovelock, Patterson Wirtz 2011).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is to say that those who get exposed to balanced meals end up adopting proper eating habits. Moreover, marketers tend to embed junk commercials with images of items mostly preferred by children. For example, common junk ads carry famous cartoons to win the attention of children and influence their choice of food. In the context of junk foods and commercials, it is essential to analyze how media personalities, celebrities and role models influence the eating habits of many children in the world. In recent studies, it has been found that there is a steady increase in the number of junk ads, which are being done by TV and movie characters. As a result, most fast food outlets concentrate on ads that carry public personalities, which are highly recognized by young children (Lovelock, Patterson Wirtz 2011). To further the attention of children and parents, McDonald’s has partnered with Disney to allow the use of Disney toys in marketing its Happy Meals. Another way through wh ich adverts promote poor eating habits and childhood obesity is through media presentation of body images. In most cases, televisions, movies and magazines have preferred thinner bodies as compared to natural and healthy body images, a trend that has been known to influence children and young adults. This negative representation causes children to ignore healthy eating, especially when thin and celebrated characters feature adverts (Lovelock, Patterson Wirtz 2011). This analogy concurs with research findings, linking poor eating disorders to media ads. As a matter of fact, the influence occurs since children receive contradicting dietary messages, regarding healthy eating and the definition of an ideal body image in the world today. From such ads, the impression generated is the desire for a thinner body, coupled with fatty, sugary and salty foodstuffs, which are significantly blamed for rising cases of obesity (Caroli et al. 2004). From this analysis, it is evident that marketing of junk food contributes to increasing cases of child obesity in the world today. Coupled with massive usage of digital media, children spent a lot of their time watching TV shows, which are flooded with junk food commercials (Lovelock, Patterson Wirtz 2011). It therefore presents a complex problem in finding a solution, which may involve law makers, junk food manufactures, media owners and parents. References American Psychological Association 2012, The Impact of food advertising on Childhood obesity https://www.apa.org/topics/kids-media/food. Are Commercials Making You a Junk-Food Freak? 2010, Scholastic Scope, vol. 59 no. 7, pp. 14-15. Caroli, M, Argentieri, L, Cardone, M Masi, A 2004, Role of television in childhood obesity prevention, International Journal of Obesity Related Metabolic Disorders, vol. 28 no. 1, pp. 104-108. CDC: Centers for Disease Control and Prevention 2012, https://www.cdc.gov/. Lovelock, H, Patterson, P Wirtz, J 2011, Services marketing: an Asia Pacific and Australian perspective, Pearson Australia, Frenchs Forest, NSW.

Impact of Media Globalisation on National Identity Essay

Impact of Media Globalisation on National Identity - Essay Example The Chinese economy has been selected because of the increasing number of foreign companies in China. Moreover, since the Chinese government has been very rigid in its foreign media policies, therefore, this essay will be also helpful to understand the major threats which Chinese government has from media globalization and because of which the government has remained rigid and strict. The electronic media and communication network includes the various forms of a telecommunication network, internet, radio, television and film and the rate of expansion of media has been exceptional (Siochru, 2004). Actually, the development of media and communication is brought by the development and innovations in technology. It is also believed that because of the rapid technological developments, there is a potential for further development in media and communications. By describing the merger of Time-Warner with AOL Sinclair argues that merging of cable, internet and satellite services has the potential to increase in future with the developments in technology such as digital television. Media is considered very important because it directly influences the consumer behavior, culture, living style and attitude. Jan (2009) argues that media are fundamental to the provision of cultural or symbolic assets worldwide and it is central to the use of cultural or symbolic power. The increasing globalization of media is usually associated with the national identity and culture. National identity is a shared sentiment which is based on the credence of belonging to a nation which shares a set of common attributes that differentiate it from the other nations (Berdun, 2007, pp.11).