Impact of Media Globalisation on National Identity Essay

Impact of Media Globalisation on National Identity - Essay Example The Chinese economy has been selected because of the increasing number of foreign companies in China. Moreover, since the Chinese government has been very rigid in its foreign media policies, therefore, this essay will be also helpful to understand the major threats which Chinese government has from media globalization and because of which the government has remained rigid and strict. The electronic media and communication network includes the various forms of a telecommunication network, internet, radio, television and film and the rate of expansion of media has been exceptional (Siochru, 2004). Actually, the development of media and communication is brought by the development and innovations in technology. It is also believed that because of the rapid technological developments, there is a potential for further development in media and communications. By describing the merger of Time-Warner with AOL Sinclair argues that merging of cable, internet and satellite services has the potential to increase in future with the developments in technology such as digital television. Media is considered very important because it directly influences the consumer behavior, culture, living style and attitude. Jan (2009) argues that media are fundamental to the provision of cultural or symbolic assets worldwide and it is central to the use of cultural or symbolic power. The increasing globalization of media is usually associated with the national identity and culture. National identity is a shared sentiment which is based on the credence of belonging to a nation which shares a set of common attributes that differentiate it from the other nations (Berdun, 2007, pp.11).